A 6-week mentorship for the creative & conscious Shopify ecommerce business owners, who want to communicate and connect with their online audience to get more sales - without wasting money on Facebook ads that don’t convert..

For Makers and Curators, on Shopify, who care about their product, purpose, people, planet, & profit

Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)

The average conversion in ecommerce is 1%. This means 99% of the people are leaving your store without buying.

Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back

You’ve been running your product-based business on Shopify for over a year now (maybe even longer), and you know people LOVE the products you sell. They’re buying — and they’re coming back for more.

You’ve steadily grown your email list and social media community because people love what you offer and stand for. It’s why you’ve been able to grow to a $30,000+ annual revenue.

You’ve intuitively created or curated products that people actually want. Your audience is buying from you and are even coming back for more. Yay for loyalty!

And yet… something feels off. You can’t quite put your finger on *what* that is; you just know you can’t continue doing all the things without seeing greater growth.

All whilst continuing to make or curate high quality, conscious, products, updating your Shopify storefront, sorting out the manufacturing, packing everything up beautifully, and sending out orders with that personal touch you adore giving. Whew!

Your business is SO personal, and the relationships you have with your customers are too. In order to keep giving the level of product and customer service you’re known for and scale your Shopify store, something needs to change. The question is… what? Keep reading!

Build an irresistible, conscious eCommerce brand that ⁠⁠

Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to scale to a multi-5-figure business.

Here’s the thing: You’re not solving a problem, you’re fulfilling a desire.

Every time I say this to a conscious ecommerce business owner, a lightbulb explodes. People won’t buy your product *just* because it’s high quality and a conscious, ethical, handmade, sustainable (etc.) product. This is the moment they realise that what needs to change is how they’re communicating with their customers. That’s where I come in.
Your eCommerce business & brand mentor, for the creatively conscious, product business.⁠⁠ Let’s transform your business to one that both you & your customers love. Worked with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing
  • Been hired by Google to coach their premium partners – 7-figure – scale-ups Tech, SaaS & agencies who work with eCommerce businesses
  • Coached small business, creatively conscious, eCommerce & product entrepreneurs on Shopify. Some who are now bringing in multi-5 figure revenue, on their way to 6-figures; others scaling to 7-figures.
  • Thanks to all this I bring in a diverse & inclusive perspective to the work we do. From having worked with big corporates, startups to small businesses, across regions & sectors, to my own very multicultural upbringing.
Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ A creative thinker.⁠ A dancer.⁠ A chai addict.⁠ A mom of 2 girls.⁠⁠

We’ll start with a free Store Brand Scan. We audit how your business is performing on the Scale your Store building blocks and explore if this private mentorship is the right fit for you.

The Scale your Store Private Mentorship is a 6-week process to show you exactly how to communicate, and connect with your online audience to get more sales – without wasting money on Facebook ads that don’t convert. This is what’s going to allow YOU to slow down while your business picks up pace. You’re ready to take the right action, with the right help & guidance:
  • Blending together both creative & emotional marketing with analytical thinking.
  • Diving deep to get to the deeper meaning of what you’re saying, your customers are telling you and what your numbers are showing (Reading between the lines is my jam!)
  • Brainstorming creative ideas and solutions to scale your store.

When you work with me in Scale Your Store, you’ll go:

  • From feeling wordless to know exactly what to say

  • From being drained out by all the tactics to optimising your time, money & other resources
From crickets to more conversations & clicks

  • from overwhelm to a clear brand direction

  • From feeling like you’re just about getting by to some of your best-months-ever!

….to even falling in love with your business (all over again)!

Tina has been able to consistently select products that sell out. With one product post getting over 12,000 engagements and 44 comments on Facebook, including over 53+ positive customer reviews on her Shopify store.

Build an irresistible, conscious eCommerce brand that ⁠⁠

a bigger audience…

You’ll start with a free Store Brand Scan. We’ll audit how your business is performing on the Scale your Store building blocks and explore if this private mentorship is the right fit for you.

The Scale Your Store mentorship focuses on the key foundations for your business.

We create a brand + plan that will help you communicate with your audience in a way that moves them to take action, and keeps bringing them back for more.

A brand helps you connect with your audience.
A plan gets you from point A, where you are, to point B, where you want to be.

Your business, just like your products, is one-of-a-kind. Therefore these building blocks are completely applied to your business, your context & your customer. I hold your hand throughout the entire process, provide ongoing, one-on-one, support, whilst we work together & equip you with the tools & techniques to continue thriving without me, once we’re done.⁠⁠

Phase 1:
Lay the foundation

Phase 2:
Build a Plan

You’re selling so much more than a product. It’s a lifestyle. A movement. Transform your store to an irresistible, conscious, brand that defines why your audience should buy from you, so that competition becomes irrelevant in the mind of your customer.

  • Why: People buy from People and behind every small business, there’s a story worth knowing. Uncover your story.
  • Customer: How do you expect to attract more of them, if you don’t know who you’re speaking to? Discover who your customer is, and their true needs, wants & desires (with my signature Story Probing technique & the 4D questions to dive into not just what they’re saying, but also doing, thinking & feeling).
  • Value: People don’t buy your product. They buy the value you offer through your product. Define what makes you unique and why your customer should buy from you.
  • Product: Customers will tell you their goals, dreams, frustrations. Not the solution. You provide them with the products that deliver on their needs & wants. Align your products to your why, customer and value.

Rule of 7: the average number of times a potential customer must hear, see, or interact with your brand, before purchasing. Build a data-driven 90-day plan, to bring your audience back to your store…again & again.

  • Destination: Commit to something for the long-run. Knowing that creating something meaningful takes time. Define where you want to be.
  • Jumping-off point: To know where you are going, you have to know where you are starting from. Discover where you are now (starting with the 7 numbers to take control of your store).
  • Lay-over: Plan for the long-term, but focus on the here & now. Decide where you need to be within a 1 year.
  • Steps: A goal without a plan is a dream. Detail out action steps, for the next 90 days.

After completing both Phase 1 & 2, you’ll walk away with:.

  • Your irresistibly conscious brand guide covering the 4 building blocks that form the north star of your business. This feeds into everything else you do: messaging + copy, content, advertising, product decisions, collaborations, etc.
  • Your 90-day action plan that moves your audiences to action, incl. understanding of your key business metrics and how to use them to decide on the actions to scale your store.

We do this through my 1:1 mentorship:

  • 1 hour onboarding call: You’ll get access to all the resources, streamline how we work together, and I will teach you my signature Story Probing technique, so that you can discover your *real* customers needs, wants & desires (a technique you can continue using in your business & life, once we’re done)
  • 2x strategy sessions of 3 hours each (one for each phase): in-depth, one-on-one, sessions to nail your brand and plan, so that you know exactly what to focus on to scale your store, after our 6 weeks together.

  • Scale your Store Resources (tools, templates, examples, swipe files): to ensure you understand the concepts & tools we use and have inspiration in case you’re stuck. This deep understanding will allow you to move forward on your own, once we are done working together.
  • Workbooks for each phase: step by step guidance for the entire process. From capturing all the detailed stories and analyses, to transforming into your final irresistibly conscious brand guide & 90 day action plan (your *north star*)
  • Unlimited, ongoing, support via Voxer: for continuous, personalised, support for the full 6 weeks. I’m here to hold your hand every step of the way

From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.

We’ll start with a free Store Brand Scan. We audit how your business is performing on the Scale your Store building blocks and explore if this private mentorship is the right fit for you.

So are you a conscious product entrepreneur?

You are here to build something meaningful. A conscious product business. And you know and accept that it takes time to create something meaningful (heard of slow growth yet?). Transforming your business into one that allows you to live the life you want is really important, but you’re not here to maximise your profits at any cost, or create a business with the sole purpose of selling it.

(Bonus P: Hey, we’re not Perfect. You may not check all the boxes right now, but you are on your way to transforming your store into a conscious ecommerce brand that does.)

This is mentorship is for you if:

  • You’re doing the ‘right’ things – social media marketing, advertising, emailing, getting the traffic. The ones who buy love it, but you’re still not seeing your results improve (you wonder: am I even attracting the right person?)
  • You’ve intuitively created or curated products that people actually want. You may *know* who your customer is, because they are buying from you (again & again). But you can’t put who they are and exactly what they want into words. Maybe they’re just a little different from what you *imagined*. (So how do you even start to attract more of them?)
  • You don’t want a business that just gets you by. You want one for the long-term. A business that is sustainable, secure & stable. (Maybe even be the breadwinner at home?)
  • You’re not scared of putting in the hard work, but you’re ready for everything to feel effortless. (Bye hustle, and hello slowdown!)
  • You’re tired of hiding and doing what others say is right for your business. You’re so ready to be bold & unapologetically you.
  • You are tired of going it alone. Group experiences, though great, are too general and don’t take the nuances of your business into account. (Personalised guidance please!)
  • You’re open to being challenged, offered different perspectives, and willing to do the work that goes with it.
  • You believe in investing in your business and don’t shy away from getting help

2 Payment options. Customisations are available

Limited Spots Available

To get started, apply for your free Store Brand Scan. We’ll audit how your business is performing on the Scale your Store building blocks and see if this private mentorship is the right fit for you.

Spots are limited to allow me to give my clients my full dedicated attention.