private brand mentorship
for creative & conscious ecommerce business owners who want a clearer, more focused vision for their brand
Start communicating & connecting with your ideal audience and stop wasting money on Facebook ads that don’t convert.
For Makers and Curators on Shopify who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit).
We’ll start with a complimentary Clarity Call to get to know each other and explore which option, the 12-week or 12-month mentorship, is the right fit for you and your business.
Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)
The average conversion in ecommerce is 1%. This means 99% of the people are leaving your store without buying. Imagine converting just 1% more.
Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back.
You’ve been running your product-based business on Shopify for over a year now (maybe even longer), and you know people LOVE the products you sell. They’re buying — and they’re coming back for more.
You’ve steadily grown your email list and social media community because people love what you offer and stand for. It’s why you’ve been able to grow to a $5000+ monthly revenue.
You’ve intuitively created or curated products that people actually want. Your audience is buying from you and are even coming back for more. Yay for loyalty!
And yet… something feels off. You can’t quite put your finger on *what* that is; you just know you can’t continue doing all the things without seeing greater growth.
- Right now you’re:
-
Spending hours every week creating content (sooo many hours) and having no idea if it’s really resonating with your perfect customers - Sitting at your computer wanting to deeply connect with your audience but having no clue about what to say or how to say it so it moves them to action
- Optimising blogs for SEO and wondering if all the effort is even working
- Randomly pinning away in tiny pockets of downtime because everyone told you this was The Thing to use to drive free traffic
- Watching your FB ads eat up your store’s income without providing a return
- Figuring out the latest Instagram strategy (doesn’t it feel like there’s a new one every week?!)
All whilst continuing to make or curate high quality, conscious products, updating your Shopify storefront, sorting out the manufacturing, packing everything up beautifully, and sending out orders with that personal touch you adore giving. Whew!
Your business is SO personal, and the relationships you have with your customers are too. In order to keep giving the level of product and customer service you’re known for and scale your Shopify store, something needs to change. The question is… what? Keep reading!
Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to scale to a multi-5-figure business.
Yes, your business is already making ripples in the world and your customers LOVE your products, but you’re ready to turn those ripples into waves.
- More clicks.
- More customers.
- More cash.
Your eCommerce brand mentor & coach, for the creative & conscious product business. Let’s transform your business to one that both you & your customers love.
I bring together an MSc. Business Administration, major marketing, and over 18+ years of experience to help you with your brand positioning and growth strategy:
- Having worked with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing.
- I was hired by Google to coach their premium partners - 7-figure - scale-ups Tech, SaaS & Digital Agencies
- I continue to work with large 8-9 figure ecommerce scale-ups
- Coach small business ecommerce & product entrepreneurs on Shopify. Some growing to their first 6-figures; others scaling to 7-figures.
- Thanks to all this I bring in a diverse & inclusive perspective to the work we do. From having worked with big corporates, startups to small businesses, across regions & sectors, to my own very multicultural upbringing.
Dutch by birth. Indian by heritage. Global by choice & education. A creative-analytical thinker. A dancer. A chai-fanatic . A mom of 2 girls.
We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.
The Scale your Store Private Brand Mentorship is a process to show you exactly how to communicate, and connect with your ideal audience to get more sales – without wasting money on Facebook ads that don’t convert.
This is what’s going to allow YOU to slow down while your business picks up pace. You’re ready to take the right action, with the right help & guidance:
- Blending together both creative & emotional marketing with analytical thinking.
- Diving deep to get to the deeper meaning of what you’re saying, your customers are telling you and what your numbers are showing (Reading between the lines is my jam!)
- Brainstorming creative ideas and solutions to scale your store.
When you work with me in Scale Your Store, you’ll position your store for growth and go:
- From feeling wordless to know exactly what to say
- From being drained out by all the tactics to optimising your time, money & other resources
- From crickets to more conversations & clicks
- From overwhelm to a clear brand direction
- From feeling like you’re just about getting by to some of your best-months-ever!
….to even falling in love with your business (all over again)!
It has been an incredible personal journey, to realise what Hind stands for, reminding me why I show-up everyday.
Build an irresistible, conscious ecommerce brand that
- Empathises
- Captivates
- Inspires
- Converts
a bigger audience…
We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.
The Scale Your Store private brand mentorship
focuses on the key foundations for your business.
We position your store fro growth and create a brand + plan that will help you communicate with your audience in a way that moves them to take action, and keeps bringing them back for more.
A brand helps you connect with your audience.
A plan gets you from point A, where you are, to point B, where you want to be.
Your business, just like your products, is one-of-a-kind. Therefore these building blocks are completely applied to your business, your context & your customer. I hold your hand throughout the entire process, provide ongoing, one-on-one, support, whilst we work together & equip you with the tools & techniques to continue thriving without me, once we’re done.
POSITION
Phase 1:
Lay the foundation
You’re selling so much more than a product. It’s a lifestyle. A movement.
Transform your store to an irresistible, conscious, brand that defines why your audience should buy from you, so that competition becomes irrelevant in the mind of your customer.
- Why: People buy from People and behind every small business, there’s a story worth knowing. Uncover your story.
- Customer: How do you expect to attract more of them, if you don’t know who you’re speaking to? Discover who your customer is, and their true needs, wants & desires (with my signature Story Probing technique & the 4D questions to dive into not just what they’re saying, but also doing, thinking & feeling).
- Value: People don’t buy your product. They buy the value you offer through your product. Define what makes you unique and why your customer should buy from you.
- Product: Customers will tell you their goals, dreams, frustrations. Not the solution. You provide them with the products that deliver on their needs & wants. Align your products to your why, customer and value.
PLAN
Phase 2:
Prioritise your Growth
Rule of 7: the average number of times a potential customer must hear, see, or interact with your brand, before purchasing.
Build a growth strategy & messaging hierarchy to bring your audience back to your store…again and again; a plan that guides your audience through the customer journey (attract, engage, convert and delight).
- Destination: Commit to something for the long-run. Knowing that creating something meaningful takes time. Define where you want to be.
- Jumping-off point: To know where you are going, you have to know where you are starting from. Discover where you are now (starting with the 7 numbers to take control of your store).
- Lay-over: Plan for the long-term, but focus on the here & now. Decide where you need to be within a 1 year.
- Steps: A goal without a plan is a dream. Detail out most important action steps.
PLAY
Phase 3: Take Action
Consistent action, creates consistent results.
Take consistent, intentional, steps towards your defined and measurable goals, keeping your brand (pillar 1) and plan (pillar 2) in mind. Constantly tracking, reviewing and adapting as you go along.
- Implement: A plan without action is just talk. Are you taking consistent action and implementing your plan? Real, long-term sustainable growth comes through slow and steady action that is taken over a longer period of time (with the occasional spurts).
- Review: You can’t improve and manage what you don’t measure. Track the metrics and KPIs. Track what you are doing on a weekly basis, with more in-depth reviews every month, quarter and year.
- Adapt: The ability to change and adapt, to both, circumstances and based on what your numbers are showing, is one of your biggest strengths. Based on your review, what can you tweak to amplify what’s working, or adapt what’s not, to help you towards reaching your goal?
This phase also includes reviewing your systems and resources needed to implement the plans optimally (e.g your ways of working, tools, team/hiring)
After completing both Phase 1 & 2, you’ll walk away with:
- Your irresistibly conscious brand guide covering the 4 building blocks that form the north star of your business. This feeds into everything else you do: messaging + copy, content, advertising, product decisions, collaborations, etc.
- Your Growth Strategy that moves your audiences to action, incl. understanding of your key business metrics and how to use them to decide on the actions to scale your store.
Phase 3 involves continuous mentorship and coaching
- Ongoing, in-depth, support and accountability whilst you are implementing your plans.
- It's like having a Head of Marketing or Chief Marketing Officer (CMO) by your side, every step of the way.
Position for growth with my 12 week 1:1 mentorship, which includes:
- Onboarding: You’ll get access to all the resources, understand how we work together, and I will teach you my signature Story Probing technique, so that you can discover your *real* customers needs, wants & desires (a technique you can continue using in your business & life, once we’re done)
- 4x strategy sessions (one every 4 weeks): in-depth, one-on-one, sessions to define your customer interview questions, nail your brand and plan, so that you know exactly what to focus on to scale your store, after our 12 weeks together.
- Resources (tools, templates, examples, swipe files): to ensure you understand the concepts & tools we use and have inspiration in case you’re stuck. This deep understanding will allow you to move forward on your own, once we are done working together.
- Workbooks for each phase: step by step guidance for the entire process. From capturing all the detailed stories and analyses, to transforming into your final irresistibly conscious brand guide & growth strategy (your *north star*)
- Unlimited, ongoing, support via a messenger service: for continuous, personalised, support for the full 12 weeks. I’m by your side every step of the way
Activate for Growth with my 12 month 1:1 mentorship, which includes:
- Everything from the 12-week mentorship. Once the 12-week foundations have been completed you will seamlessly transition into Phase 3 - Play.
- 12 strategy sessions (1x every month) in the first week of every month: we will review your data, discuss how the previous month went and what your ONE focus is for the month going forward, define your key actions and ensure you stay focused on your vision, customer and brand.
- Weekly ongoing support via a messenger service: weekly check-ins and continuous personalised support to answer your questions
- Asset Reviews: you can submit any assets you want me to review
Note: If you have already completed the foundations with me before, then we will immediately start the 12 months from this phase
From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.
We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.
So are you a conscious product entrepreneur?
You are here to build something meaningful. A conscious product business. And you know and accept that it takes time to create something meaningful (heard of slow growth yet?). Transforming your business into one that allows you to live the life you want is really important, but you’re not here to maximise your profits at any cost, or create a business with the sole purpose of selling it.
Are you able to check of the 5 P’s?
- Products: you sell products online (make or curate!)
- Purpose: you have a personal story behind your business, want to create impact and build something meaningful with the long-term in mind.
- People: a care about the people who make your products, the ones you employ, the ones who buy it! Fairly & ethically-made, diversity and inclusion are not just buzz words for you. You live by these. And you take care of yourself too!
- Planet: a business that is earth-friendly, mindful of the choices you make as a business owner and what you encourage your customers to make. (Think organic materials & ingredients, sustainability, farm-to-table.)
- Profit: whilst building a business that allows you to have a true impact, build that long-term sustainable business, and live the life you want.
(Bonus P: Hey, we’re not Perfect. You may not check all the boxes right now, but you are on your way to transforming your store into a conscious ecommerce brand that does.)
This brand mentorship is for you if:
- You’re doing the ‘right’ things - social media marketing, advertising, emailing, getting the traffic. The ones who buy love it, but you’re still not seeing your results improve (you wonder: am I even attracting the right person?)
- You’ve intuitively created or curated products that people actually want. You may *know* who your customer is, because they are buying from you (again & again). But you can’t put who they are and exactly what they want into words. Maybe they’re just a little different from what you *imagined*. (So how do you even start to attract more of them?)
- You don’t want a business that just gets you by. You want one for the long-term. A business that is sustainable, secure & stable. (Maybe even be the breadwinner at home?)
- You're not scared of putting in the hard work, but you’re ready for everything to feel effortless. (Bye hustle, and hello slowdown!)
- You’re tired of hiding and doing what others say is right for your business. You’re so ready to be bold & unapologetically you.
- You are tired of going it alone. Group experiences, though great, are too general and don’t take the nuances of your business into account. (Personalised guidance please!)
- You’re open to being challenged, offered different perspectives, and willing to do the work that goes with it.
- You believe in investing in your business and don’t shy away from getting help.
Your Investment
Spots are limited to allow me to give my clients my full dedicated attention.
POSITION FOR GROWTH
12-WEEKS- Or pay in full $5000
- Brand Positioning & Growth Strategy Plan
- Focus on Phase 1 + 2 - Position & Plan
ACTIVATE FOR GROWTH
12-MONTHS- Brand Positioning & Growth Strategy Plan
- Coaching, support & accountability for implementation
- Focus on Phase 1 + 2 + 3 - Position, Plan & Play
We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.
So does one of these private brand mentorship spots have your name on it?