Scale your Store Private Mentorship

private brand mentorship

for creative & conscious ecommerce business owners who want a clearer, more focused vision for their brand

Start communicating & connecting with your ideal audience and stop wasting money on Facebook ads that don’t convert.

For Makers and Curators on Shopify who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit).

We’ll start with a complimentary Clarity Call to get to know each other and explore which option, the 12-week or 12-month mentorship, is the right fit for you and your business.

Mask Group1

Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)

The average conversion in ecommerce is 1%. This means 99% of the people are leaving your store without buying. Imagine converting just 1% more.

Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back.

You’ve been running your product-based business on Shopify for over a year now (maybe even longer), and you know people LOVE the products you sell. They’re buying — and they’re coming back for more.

You’ve steadily grown your email list and social media community because people love what you offer and stand for. It’s why you’ve been able to grow to a $5000+ monthly revenue.

You’ve intuitively created or curated products that people actually want. Your audience is buying from you and are even coming back for more. Yay for loyalty!

And yet… something feels off. You can’t quite put your finger on *what* that is; you just know you can’t continue doing all the things without seeing greater growth.

All whilst continuing to make or curate high quality, conscious products, updating your Shopify storefront, sorting out the manufacturing, packing everything up beautifully, and sending out orders with that personal touch you adore giving. Whew!

Your business is SO personal, and the relationships you have with your customers are too. In order to keep giving the level of product and customer service you’re known for and scale your Shopify store, something needs to change. The question is… what? Keep reading!

Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to scale to a multi-5-figure business.

Yes, your business is already making ripples in the world and your customers LOVE your products, but you’re ready to turn those ripples into waves.

You’re not solving a problem, you’re fulfilling a desire.
Every time I say this to a conscious ecommerce business owner, a lightbulb explodes. People won’t buy your product *just* because it’s high quality and a conscious, ethical, handmade, sustainable (etc.) product. This is the moment they realise that what needs to change is how they’re communicating with their customers.
That’s where I come in!
Shopify Partner
Growth Strategy & Marketing

Your eCommerce brand mentor & coach, for the creative & conscious product business.⁠⁠ Let’s transform your business to one that both you & your customers love.

I bring together an MSc. Business Administration, major marketing, and over 18+ years of experience to help you with your brand positioning and growth strategy:

Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ A creative-analytical thinker.⁠ A dancer.⁠ A chai-fanatic .⁠ A mom of 2 girls.⁠⁠

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

The Scale your Store Private Brand Mentorship is a process to show you exactly how to communicate, and connect with your ideal audience to get more sales – without wasting money on Facebook ads that don’t convert.

This is what’s going to allow YOU to slow down while your business picks up pace. You’re ready to take the right action, with the right help & guidance:

  • Blending together both creative & emotional marketing with analytical thinking.
  • Diving deep to get to the deeper meaning of what you’re saying, your customers are telling you and what your numbers are showing (Reading between the lines is my jam!)
  • Brainstorming creative ideas and solutions to scale your store.

When you work with me in Scale Your Store, you’ll position your store for growth and go:

….to even falling in love with your business (all over again)!


It has been an incredible personal journey, to realise what Hind stands for, reminding me why I show-up everyday.

Build an irresistible, conscious ecommerce brand that ⁠⁠

a bigger audience…

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

The Scale Your Store private brand mentorship

focuses on the key foundations for your business.

We position your store fro growth and create a brand + plan that will help you communicate with your audience in a way that moves them to take action, and keeps bringing them back for more.

A brand helps you connect with your audience.
A plan gets you from point A, where you are, to point B, where you want to be.

Your business, just like your products, is one-of-a-kind. Therefore these building blocks are completely applied to your business, your context & your customer. I hold your hand throughout the entire process, provide ongoing, one-on-one, support, whilst we work together & equip you with the tools & techniques to continue thriving without me, once we’re done.⁠⁠


Phase 1:
Lay the foundation

You’re selling so much more than a product. It’s a lifestyle. A movement. 

Transform your store to an irresistible, conscious, brand that defines why your audience should buy from you, so that competition becomes irrelevant in the mind of your customer.

  • Why: People buy from People and behind every small business, there’s a story worth knowing. Uncover your story.
  • Customer: How do you expect to attract more of them, if you don’t know who you’re speaking to? Discover who your customer is, and their true needs, wants & desires (with my signature Story Probing technique & the 4D questions to dive into not just what they’re saying, but also doing, thinking & feeling).
  • Value: People don’t buy your product. They buy the value you offer through your product. Define what makes you unique and why your customer should buy from you.
  • Product: Customers will tell you their goals, dreams, frustrations. Not the solution. You provide them with the products that deliver on their needs & wants. Align your products to your why, customer and value.


Phase 2:
Prioritise your Growth

Rule of 7: the average number of times a potential customer must hear, see, or interact with your brand, before purchasing.

Build a growth strategy & messaging hierarchy to bring your audience back to your store…again and again; a plan that guides your audience through the customer journey (attract, engage, convert and delight).

  • Destination: Commit to something for the long-run. Knowing that creating something meaningful takes time. Define where you want to be.
  • Jumping-off point: To know where you are going, you have to know where you are starting from. Discover where you are now (starting with the 7 numbers to take control of your store).
  • Lay-over: Plan for the long-term, but focus on the here & now. Decide where you need to be within a 1 year.
  • Steps: A goal without a plan is a dream. Detail out most important action steps.


Phase 3: Take Action

Consistent action, creates consistent results. 

Take consistent, intentional, steps towards your defined and measurable goals, keeping your brand (pillar 1) and plan (pillar 2) in mind. Constantly tracking, reviewing and adapting as you go along.

  • Implement: A plan without action is just talk. Are you taking consistent action and implementing your plan? Real, long-term sustainable growth comes through slow and steady action that is taken over a longer period of time (with the occasional spurts).
  • Review: You can’t improve and manage what you don’t measure. Track the metrics and KPIs. Track what you are doing on a weekly basis, with more in-depth reviews every month, quarter and year.
  • Adapt: The ability to change and adapt, to both, circumstances and based on what your numbers are showing, is one of your biggest strengths. Based on your review, what can you tweak to amplify what’s working, or adapt what’s not, to help you towards reaching your goal?

This phase also includes reviewing your systems and resources needed to implement the plans optimally (e.g your ways of working, tools, team/hiring)

After completing both Phase 1 & 2, you’ll walk away with:

Phase 3 involves continuous mentorship and coaching

Position for growth with my 12 week 1:1 mentorship, which includes:

Activate for Growth with my 12 month 1:1 mentorship, which includes:

Note: If you have already completed the foundations with me before, then we will immediately start the 12 months from this phase

From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

So are you a conscious product entrepreneur?

You are here to build something meaningful. A conscious product business. And you know and accept that it takes time to create something meaningful (heard of slow growth yet?). Transforming your business into one that allows you to live the life you want is really important, but you’re not here to maximise your profits at any cost, or create a business with the sole purpose of selling it.

Are you able to check of the 5 P’s?

(Bonus P: Hey, we’re not Perfect. You may not check all the boxes right now, but you are on your way to transforming your store into a conscious ecommerce brand that does.)

Play Video

This brand mentorship is for you if:

Your Investment

Spots are limited to allow me to give my clients my full dedicated attention.


$ 1700 3 monthly payments
  • Or pay in full $5000
  • Brand Positioning & Growth Strategy Plan

  • Focus on Phase 1 + 2 - Position & Plan


$ 1500 per month
  • Brand Positioning & Growth Strategy Plan​
  • Coaching, support & accountability for implementation
  • Focus on Phase 1 + 2 + 3 - Position, Plan & Play

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

So does one of these private brand mentorship spots have your name on it? 

scale your store roadmap

sign me up