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What you will get:

1/ 3 categories of questions to ask your customers 

• Use these to understand who your customer is and the need or desire you want to fulfil 

2/ 7 steps to define your unique value

• Define your unique value to easily communicate to your customers why they should buy from, or work with you

3/ 3 steps to align your offer

• Simplify how you deliver your value (the products or services) to your ideal customer