Ideal customers don’t exist. They only exist in your imagination. How do you expect to attract a bigger community of real people, that trust you & buy from you, repeatedly? Ones that talk to others about you when you’re no longer sure who is really buying from you and why?
Get your loyal customers to spill the chai on their Secret Dreams & Desires, so you can attract more of them to your online store. Using the Customer Story Probing Process for conscious product business owners. This process combines the power of psychology and stories, to truly understand what your customer does, thinks and feels…not just what they say.
- Real over Ideal: Define your Niche; who your one-real customer really is. This will help you to engage with a real person, and not scramble to attract a fictitious persona drawn on paper.
- Desires over Demographic: Re-Discover why your customer is really buying by using the Desires Over Demographics Framework. This will show you how to ask golden-nugget-revealing questions in a relaxed way.
- Stories over Interviews: Dig into how your customers are really feeling, using the art of Story Probing. This will allow you to have meaningful customer conversations and elicit emotional responses that make all the difference to your store’s long-term success.
Use this simple + repeatable process to get all the juicy insights you need to better communicate + reconnect with your audience for more sales.