private mentorship


12-week one-on-one mentorship for creative & conscious product, ecommerce & retail business owners who want a clearer, more focused vision for their brand.

Better communicate & deepen your connection with your ideal audience and stop wasting money on Facebook ads that don’t convert.

For Makers & Curators who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit).

We’ll start with a complimentary Right Fit Call to get to know each other and explore whether the move mentorship is right or you and your business.

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Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)

The average conversion in ecommerce is 1%. This means 99% of the people are leaving your store without buying. Imagine converting just 1% more.

Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back.

You’ve been running your product-based business on Shopify for over a year now (maybe even longer), and you know people LOVE the products you sell. They’re buying — and they’re coming back for more.

You’ve steadily grown your email list and social media community because people love what you offer and stand for. It’s why you’ve been able to grow to a $8000+ monthly revenue.

You’ve intuitively created or curated products & services that people actually want. Your audience is buying from you and are even coming back for more. Yay for loyalty!

And yet… something feels off. You can’t quite put your finger on *what* that is; you just know you can’t continue doing all the things without seeing greater growth.

All whilst continuing to make or curate high quality, conscious products, updating your Shopify storefront, sorting out the manufacturing, packing everything up beautifully, and sending out orders with that personal touch you adore giving. Whew!

Your business is SO personal, and the relationships you have with your customers are too. In order to keep giving the level of product and customer service you’re known for and grow your Shopify store, something needs to change. The question is… what? Keep reading!

Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to grow to a multi-5-figure business.

Yes, your business is already making ripples in the world and your customers LOVE your products, but you’re ready to turn those ripples into waves.

You’re not solving a problem, you’re fulfilling a desire.
Every time I say this to a conscious ecommerce business owner, a lightbulb explodes. People won’t buy your product *just* because it’s high quality and a conscious, ethical, handmade, sustainable (etc.) product. This is the moment they realise that what needs to change is how they’re communicating with their customers.
That’s where I come in!
Shopify Partner
Growth Strategy & Marketing

Your customer-centric brand & marketing mentor + coach, for the creative & conscious business owner – product, ecommerce, retail.⁠⁠ Let’s transform your business to one that both you & your customers love.

I bring together an MSc. Business Administration, major marketing, and over 18+ years of experience to help you with your brand positioning and growth strategy:

Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ An intuitive-creative-analytical thinker.⁠ A dancer.⁠ A chai-fanatic .⁠ Raised by a single mom in a country she made her own (my inspiration!). A mom of 2 girls, who make my world go round.

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

The Move Private Brand & Marketing Mentorship is a process to show you exactly how to better communicate, and deepen your connection with your ideal audience to get more sales. To attract a strong community of real people that buy from you, repeatedly. Ones that are more likely to talk to others about your brand, to trust you.

This is what’s going to allow YOU to slow down while your business picks up pace. You’re ready to take the right action, with the right help & guidance:

  • Blending together both creative & emotional marketing with analytical thinking.
  • Diving deep to get to the deeper meaning of what you’re saying, your customers are telling you and what your numbers are showing (Reading between the lines is my jam!)
  • Brainstorming creative ideas and solutions to grow your store. (looking beyond just ads and focusing relationships

When you work with me in MOVE, you’ll position your store for growth and go:

….to even falling in love with your business (all over again)!


It has been an incredible personal journey, to realise what Hind stands for, reminding me why I show-up everyday.

Create a customer-centric brand & marketing strategy, relationships that ⁠⁠

a bigger audience…

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

The Move private brand-growth mentorship

focuses on the fundamentals of your business.

We position + plan so that you better communicate & deepen your connection with your audience in a way that moves them to take action, and keeps bringing them back for more.

A brand helps you connect with your audience.
A plan gets you from point A, where you are, to point B, where you want to be.

Your business, just like your products, is one-of-a-kind. Therefore these building blocks are completely tailored to your business, your context & your customer. I hold your hand throughout the entire process, provide ongoing, one-on-one, support, whilst we work together & equip you with the tools & techniques to continue thriving without me, once we’re done.⁠⁠



Ideal customers don’t exist. They only exist in your imagination. How do you expect to attract a bigger community of real people, that trust you & buy from you, repeatedly? Ones that talk to others about you when you’re no longer sure who is really buying from you and why? 

Get your loyal customers to spill the chai on their Secret Dreams & Desires, so you can attract more of them to your online store. Using the Customer Story Probing Process for conscious product business owners. This process combines the power of psychology and stories, to truly understand what your customer does, thinks and feels…not just what they say.

  • Real over Ideal: Define your Niche; who your one-real customer really is. This will help you to engage with a real person, and not scramble to attract a fictitious persona drawn on paper.
  • Desires over Demographic: Re-Discover why your customer is really buying by using the Desires Over Demographics Framework. This will show you how to ask golden-nugget-revealing questions in a relaxed way.
  • Stories over Interviews: Dig into how your customers are really feeling, using the art of Story Probing. This will allow you to have meaningful customer conversations and elicit emotional responses that make all the difference to your store’s long-term success.

Use this simple + repeatable process to get all the juicy insights you need to better communicate + reconnect with your audience for more sales.


Step 1:
Refine the foundation

You’re selling so much more than a product. It’s a lifestyle. A movement. 

Position your store, with brand as tool, answering why your audience should buy from you, so that you are top-of-mind in their heart & life.

  • Why: People buy from People and behind every small business, there’s a story worth knowing. Uncover your story.
  • Value: People don’t buy your product. They buy the value you offer through your product. Define what makes you unique and why your customer should buy from you.
  • Product: Customers will tell you their goals, dreams, frustrations. Not the solution. You provide them with the products that deliver on their needs & wants. Align your products to your why, customer and value.


Step 2:
Prioritise your Growth

Rule of 7: the average number of times a potential customer must hear, see, or interact with your brand, before purchasing.

Build a growth strategy & messaging hierarchy to bring your audience back to your store…again and again; a plan that guides your audience through the customer journey (attract, engage, convert and delight).

  • Destination: Commit to something for the long-run. Knowing that creating something meaningful takes time. Define where you want to be.
  • Jumping-off point: To know where you are going, you have to know where you are starting from. Discover where you are now (starting with the 7 numbers to take control of your store).
  • Steps: A goal without a plan is a dream. Plan for the long-term, but focus on the here & now. Detail out most important action steps.


Phase 3: Take Action

Consistent action, creates consistent results. 

Take consistent, intentional, steps towards your defined and measurable goals, keeping your brand (pillar 1) and plan (pillar 2) in mind. Constantly tracking, reviewing and adapting as you go along.

  • Implement: A plan without action is just talk. Are you taking consistent action and implementing your plan? Real, long-term sustainable growth comes through slow and steady action that is taken over a longer period of time (with the occasional spurts).
  • Review: You can’t improve and manage what you don’t measure. Track the metrics and KPIs. Track what you are doing on a weekly basis, with more in-depth reviews every month, quarter and year.
  • Adapt: The ability to change and adapt, to both, circumstances and based on what your numbers are showing, is one of your biggest strengths. Based on your review, what can you tweak to amplify what’s working, or adapt what’s not, to help you towards reaching your goal?

This phase also includes reviewing your systems and resources needed to implement the plans optimally (e.g your ways of working, tools, team/hiring)

After completing both Phase 1 & 2, you’ll walk away with:

Phase 3 involves continuous mentorship and coaching

Position for growth with my 12 week 1:1 mentorship, which includes:

Activate for Growth with my 12 month 1:1 mentorship, which includes:

Note: If you have already completed the foundations with me before, then we will immediately start the 12 months from this phase

From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

So are you a conscious product entrepreneur?

You are here to build something meaningful. A conscious product business. And you know and accept that it takes time to create something meaningful (heard of slow growth yet?). Transforming your business into one that allows you to live the life you want is really important, but you’re not here to maximise your profits at any cost, or create a business with the sole purpose of selling it.

Are you able to check of the 5 P’s?

(Bonus P: Hey, we’re not Perfect. You may not check all the boxes right now, but you are on your way to transforming your store into a conscious ecommerce brand that does.)

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This brand mentorship is for you if:

Your Investment

Spots are limited to allow me to give my clients my full dedicated attention.


$ 1700 3 monthly payments
  • Or pay in full $5000
  • Brand Positioning & Growth Strategy Plan

  • Focus on Phase 1 + 2 - Position & Plan


$ 1500 per month
  • Brand Positioning & Growth Strategy Plan​
  • Coaching, support & accountability for implementation
  • Focus on Phase 1 + 2 + 3 - Position, Plan & Play

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

So does one of these private brand mentorship spots have your name on it? 

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sign me up