private mentorship

move.

12-week one-on-one mentorship for creative & conscious product, ecommerce & retail business owners who want a clearer, more focused vision for their brand.

Better communicate & deepen your connection with your ideal audience and stop wasting money on Facebook ads that don’t convert.

For Makers & Curators who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit).

We’ll start with a complimentary Right Fit Call to get to know each other and explore whether the move mentorship is right or you and your business.

Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)

“Monica is my secret weapon! I found myself tripping over my words when trying to describe my brand, which was so frustrating because I had a sense that my web visitors just weren’t “getting it.” Working with her was such a lightbulb moment because I realised that it wasn’t my customers not getting it...it was *ME.* After our session, I was totally and completely clear on how my brand benefits the customer and makes the world a better place. EVERYTHING became easier—my website messaging, my product descriptions, my email content. I didn’t feel like I was selling anymore, I felt like I was HELPING.”

The average conversion in ecommerce is 1%. This means 99% of the people are leaving your store without buying. Imagine converting just 1% more.

Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back.

You’ve been running your product-based business on Shopify for over a year now (maybe even longer), and you know people LOVE the products you sell. They’re buying — and they’re coming back for more.

You’ve steadily grown your email list and social media community because people love what you offer and stand for. It’s why you’ve been able to grow to a $8000+ monthly revenue.

You’ve intuitively created or curated products & services that people actually want. Your audience is buying from you and are even coming back for more. Yay for loyalty!

And yet… something feels off. You can’t quite put your finger on *what* that is; you just know you can’t continue doing all the things without seeing greater growth.

Right now you’re:
Spending hours every week creating content (sooo many hours) and having no idea if it’s really resonating with your perfect customers
Sitting at your computer wanting to deeply connect with your audience but having no clue about what to say or how to say it so it moves more of them to action
Optimising blogs for SEO and wondering if all the effort is even working
Randomly pinning away in tiny pockets of downtime because everyone told you this was The Thing to use to drive free traffic
Watching your FB ads eat up your store’s income without providing a return
Figuring out the latest Instagram strategy (doesn’t it feel like there’s a new one every week?!)

All whilst continuing to make or curate high quality, conscious products, updating your Shopify storefront, sorting out the manufacturing, packing everything up beautifully, and sending out orders with that personal touch you adore giving. Whew!

Your business is SO personal, and the relationships you have with your customers are too. In order to keep giving the level of product and customer service you’re known for and grow your Shopify store, something needs to change. The question is… what? Keep reading!

Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to grow to a multi-5-figure business.

"OMG! Monica can drill down to the diamond nuggets. I thought I knew my USP, my vision, my customer demographic, my benefits, etc. Well let’s just say I was nowhere near them. I was working on assumptions and some serious Hail Marys! After working with Monica I had my best month revenue ever and have been able to move forward in the way that works for me without jumping all over the place. Monica has a way of getting us to identify our secret sauce; sauce that is so secret we don’t even know we have it!!! I have certainly fallen back in love with my business."

Yes, your business is already making ripples in the world and your customers LOVE your products, but you’re ready to turn those ripples into waves.

HERE’S THE THING:

You’re not solving a problem, you’re fulfilling a desire.

Every time I say this to a conscious ecommerce business owner, a lightbulb explodes. People won’t buy your product *just* because it’s high quality and a conscious, ethical, handmade, sustainable (etc.) product. This is the moment they realise that what needs to change is how they’re communicating with their customers.

That’s where I come in!

Your customer-centric brand & marketing mentor + coach, for the creative & conscious business owner – product, ecommerce, retail.⁠⁠ Let’s transform your business to one that both you & your customers love.

I bring together an MSc. Business Administration, major marketing, and over 18+ years of experience to help you with your brand positioning and growth strategy:

Having worked with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing.
I was hired by Google to coach their premium partners, 7-figure, scale-ups Tech, SaaS & Digital Agencies
I continue to work with 8-9 figure fast-growth ecommerce scale-ups
Coach purpose-driven, small business product, ecommerce & retail entrepreneurs on Shopify. Who are ready for a bigger vision and greater growth.
Thanks to all this I bring in a diverse & inclusive perspective to the work we do. From having worked with big corporates, startups to small businesses, across regions & sectors, to my own very multicultural upbringing.

Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ An intuitive-creative-analytical thinker.⁠ A dancer.⁠ A chai-fanatic .⁠ Raised by a single mom in a country she made her own (my inspiration!). A mom of 2 girls, who make my world go round.

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

The Move Private Brand & Marketing Mentorship is a process to show you exactly how to better communicate, and deepen your connection with your ideal audience to get more sales. To attract a strong community of real people that buy from you, repeatedly. Ones that are more likely to talk to others about your brand, to trust you.

This is what’s going to allow YOU to slow down while your business picks up pace. You’re ready to take the right action, with the right help & guidance:

Blending together both creative & emotional marketing with analytical thinking.
Diving deep to get to the deeper meaning of what you’re saying, your customers are telling you and what your numbers are showing (Reading between the lines is my jam!)
Brainstorming creative ideas and solutions to grow your store. (looking beyond just ads and focusing relationships

My mind is blown by how clearly I am thinking now about my brand & business. Monica has gone above and beyond to understand my problem areas and let me arrive at a more focused and clear vision for my business. She’s so good at getting to the heart & soul of her clients.

When you work with me in MOVE, you’ll position your store for growth and go:

From feeling wordless to know exactly what to say
From being drained out by all the tactics to optimising your time, money & other resources
From crickets to more conversations & clicks
From overwhelm to a clear brand direction
From feeling like you’re just about getting by to some of your best-months-ever!

….to even falling in love with your business (all over again)!

It has been an incredible personal journey, to realise what Hind stands for, reminding me why I show-up everyday.

Honestly I am so glad that I took that leap of faith and worked with you. It has been such an incredible personal journey for me to come to realise truly why Hind was started and why I show up every single day. Like you said, it’s about ‘slow growth’ and we believe that we are getting our stories and messaging out there. It’s straightforward and not confusing. Business has picked up a lot more since last year. Our lows this year were our highs of last year and I see that as progress.

Create a customer-centric brand & marketing strategy, relationships that ⁠⁠

a bigger audience…

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

The Move private brand-growth mentorship

focuses on the fundamentals of your business.

We position + plan so that you better communicate & deepen your connection with your audience in a way that moves them to take action, and keeps bringing them back for more.

A brand helps you connect with your audience.
A plan gets you from point A, where you are, to point B, where you want to be.

Your business, just like your products, is one-of-a-kind. Therefore these building blocks are completely tailored to your business, your context & your customer. I hold your hand throughout the entire process, provide ongoing, one-on-one, support, whilst we work together & equip you with the tools & techniques to continue thriving without me, once we’re done.⁠⁠

CORE

REAL CUSTOMER

Ideal customers don’t exist. They only exist in your imagination. How do you expect to attract a bigger community of real people, that trust you & buy from you, repeatedly? Ones that talk to others about you when you’re no longer sure who is really buying from you and why?

Get your loyal customers to spill the chai on their Secret Dreams & Desires, so you can attract more of them to your online store. Using the Customer Story Probing Process for conscious product business owners. This process combines the power of psychology and stories, to truly understand what your customer does, thinks and feels…not just what they say.

Real over Ideal: Define your Niche; who your one-real customer really is. This will help you to engage with a real person, and not scramble to attract a fictitious persona drawn on paper.
Desires over Demographic: Re-Discover why your customer is really buying by using the Desires Over Demographics Framework. This will show you how to ask golden-nugget-revealing questions in a relaxed way.
Stories over Interviews: Dig into how your customers are really feeling, using the art of Story Probing. This will allow you to have meaningful customer conversations and elicit emotional responses that make all the difference to your store’s long-term success.

Use this simple + repeatable process to get all the juicy insights you need to better communicate + reconnect with your audience for more sales.

POSITION

Step 1:
Refine the foundation

You’re selling so much more than a product. It’s a lifestyle. A movement.

Position your store, with brand as tool, answering why your audience should buy from you, so that you are top-of-mind in their heart & life.

Why: People buy from People and behind every small business, there’s a story worth knowing. Uncover your story.
Value: People don’t buy your product. They buy the value you offer through your product. Define what makes you unique and why your customer should buy from you.
Product: Customers will tell you their goals, dreams, frustrations. Not the solution. You provide them with the products that deliver on their needs & wants. Align your products to your why, customer and value.

PLAN

Step 2:
Prioritise your Growth

Rule of 7: the average number of times a potential customer must hear, see, or interact with your brand, before purchasing.

Build a growth strategy & messaging hierarchy to bring your audience back to your store…again and again; a plan that guides your audience through the customer journey (attract, engage, convert and delight).

Destination: Commit to something for the long-run. Knowing that creating something meaningful takes time. Define where you want to be.
Jumping-off point: To know where you are going, you have to know where you are starting from. Discover where you are now (starting with the 7 numbers to take control of your store).
Steps: A goal without a plan is a dream. Plan for the long-term, but focus on the here & now. Detail out most important action steps.

PLAY

Phase 3: Take Action

Consistent action, creates consistent results.

Take consistent, intentional, steps towards your defined and measurable goals, keeping your brand (pillar 1) and plan (pillar 2) in mind. Constantly tracking, reviewing and adapting as you go along.

Implement: A plan without action is just talk. Are you taking consistent action and implementing your plan? Real, long-term sustainable growth comes through slow and steady action that is taken over a longer period of time (with the occasional spurts).
Review: You can’t improve and manage what you don’t measure. Track the metrics and KPIs. Track what you are doing on a weekly basis, with more in-depth reviews every month, quarter and year.
Adapt: The ability to change and adapt, to both, circumstances and based on what your numbers are showing, is one of your biggest strengths. Based on your review, what can you tweak to amplify what’s working, or adapt what’s not, to help you towards reaching your goal?

This phase also includes reviewing your systems and resources needed to implement the plans optimally (e.g your ways of working, tools, team/hiring)

After completing both Phase 1 & 2, you’ll walk away with:

Your customer-centric brand guide covering the CORE, your real customer, and the 3 building blocks that form the north star of your business. This feeds into everything else you do: messaging + copy, content, advertising, product decisions, collaborations, etc.
Your Growth Strategy & Marketing plan that moves your audiences to action, guiding them along the customer journey. Incl. understanding of your key business metrics and how to use them to decide on the actions to grow your store

Phase 3 involves continuous mentorship and coaching

Position for growth with my 12 week 1:1 mentorship, which includes:

Onboarding: You’ll get access to all the resources, understand how we work together, and I will teach you my signature Story Probing technique, so that you can discover your *real* customers needs, wants & desires (a technique you can continue using in your business & life, once we’re done)
4x strategy sessions (one every 4 weeks): in-depth, one-on-one, sessions to define your customer interview questions, nail your positioning and plan, so that you know exactly what to focus on to grow your store, after our 12 weeks together.
Resources (tools, templates, examples, swipe files): to ensure you understand the concepts & tools we use and have inspiration in case you’re stuck. This deep understanding will allow you to move forward on your own, once we are done working together.
Workbooks for each phase: step by step guidance for the entire process. From capturing all the detailed stories and analyses, to transforming into your final irresistibly conscious brand guide & growth strategy (your *north star*)
Unlimited, ongoing, support via Slack: for continuous, personalised, support for the full 12 weeks. I’m by your side every step of the way

Activate for Growth with my 12 month 1:1 mentorship, which includes:

Everything from the 12-week mentorship. Once the 12-week foundations have been completed you will seamlessly transition into Phase 3 - Play.
Additional 8 strategy sessions (1x every month) in the first week of every month: we will review your data, discuss how the previous month went and what your ONE focus is for the month going forward, define your key actions and ensure you stay focused on your vision, customer and brand.
Weekly ongoing support via a messenger service: weekly check-ins and continuous personalised support to answer your questions
Asset Reviews: you can submit any assets you want me to review

Note: If you have already completed the foundations with me before, then we will immediately start the 12 months from this phase

From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.

Working with Monica was like magic; the steps she outlines in the mentorship really work. Monica, the mentorship, and the resources provided are very specific to product based businesses. It was exciting to work with someone whose offering is narrowly defined. Further, it was Individualised. I received one-on-one intensive time and support that was specific to me and my business. Monica really invests herself in the people she works with. It was easy to open up to her on this level, and ended up being crucial for the final product. I now have an invaluable actionable plan and am more passionate about my brand, products and customers!

We’ll start with a complimentary Clarity Call to get to know each other and explore which option is the right fit for you and your business.

So are you a conscious product entrepreneur?

You are here to build something meaningful. A conscious product business. And you know and accept that it takes time to create something meaningful (heard of slow growth yet?). Transforming your business into one that allows you to live the life you want is really important, but you’re not here to maximise your profits at any cost, or create a business with the sole purpose of selling it.

Are you able to check of the 5 P’s?

Products: you sell products (make or curate!) or have a creative service (there's a physical aspect to what you do!)
Purpose: you have a personal story behind your business, want to create impact and build something meaningful with the long-term in mind.
People: a care about the people who make your products, the ones you employ, the ones who buy it! Fairly & ethically-made, diversity and inclusion are not just buzz words for you. You live by these. And you take care of yourself too!
Planet: a business that is earth-friendly, mindful of the choices you make as a business owner and what you encourage your customers to make. (Think organic materials & ingredients, sustainability, farm-to-table.)
Profit: whilst building a business that allows you to have a true impact, build that long-term sustainable business, and live the life you want.

(Bonus P: Hey, we’re not Perfect. You may not check all the boxes right now, but you are on your way to transforming your store into a conscious ecommerce brand that does.)

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This brand mentorship is for you if:

You’re doing the ‘right’ things - social media marketing, advertising, emailing, getting the traffic. The ones who buy love it, but you’re still not seeing your results improve (you wonder: am I even attracting the right person?)
You’ve intuitively created or curated products that people actually want. You may *know* who your customer is, because they are buying from you (again & again). But you can’t put who they are and exactly what they want into words. Maybe they’re just a little different from what you *imagined*. (So how do you even start to attract more of them, for the long-term?)
You don’t want a business that just gets you by. You want one for the long-term. A business that is sustainable, secure & stable. (Maybe even be the breadwinner at home?)
You're not scared of putting in the hard work, but you’re ready for everything to feel effortless. (Bye hustle, and hello slowdown!)
You’re tired of hiding and doing what others say is right for your business. You’re so ready to be bold & unapologetically you.
You are tired of going it alone. Group experiences, though great, are too general and don’t take the nuances of your business into account. (Personalised guidance please!)
You’re open to being challenged, offered different perspectives, and willing to do the work that goes with it.
You believe in investing in your business and don’t shy away from getting help.

This has to have been the best investment in our business so far. We finished with such a body of work and understanding of our business that it will stand us in good stead for many many years to come. We were at a crossroads and not sure which way to go and needed more than just a nudge; we needed someone we could trust to guide us through the next stages of our business. I highly recommend working with Monica as long as you are willing to do the work. It’s not for someone who wants all of the answers given to them.

Your Investment

Spots are limited to allow me to give my clients my full dedicated attention.

$ 1700 3 monthly payments

Or pay in full $5000
Brand Positioning & Growth Strategy Plan
Focus on Phase 1 + 2 - Position & Plan

$ 1500 per month

Brand Positioning & Growth Strategy Plan
Coaching, support & accountability for implementation
Focus on Phase 1 + 2 + 3 - Position, Plan & Play

We’ll start with a complimentary Right Fit Call to get to know each other and explore which option is the right fit for you and your business.

We often lose ourselves in the business along the way and just keep going. And forget why we decided to do this in the first place and what we really love about it. Why do I seem to be stuck at the same spot of growth for so long? Since I worked together with Monica, I feel more dedicated to my goal. I feel like I have a clearer vision of why I am doing what I am doing and know what steps to take and push to get there. I am so much more FOCUSED and have a GOAL now, that I know I want to REACH.

So does one of these private brand mentorship spots have your name on it?

private mentorship

move.

12-week one-on-one mentorship for creative & conscious product, ecommerce & retail business owners who want a clearer, more focused vision for their brand.

Better communicate & deepen your connection with your ideal audience and stop wasting money on Facebook ads that don’t convert.

Laurel grew her business by truly understanding her customers & what they want and then ditching Facebook ads for a way of marketing that worked for her and her audience (going on to 4X here sales over the next year.)

Increase your ecommerce sales by knowing exactly what to say, how to say it and keep bringing your audience back.

Vanessa went from £2k annual revenue, 3 years running and almost shutting her store to her best months ever in the middle of a pandemic (£10k+ over 2 months!) and has continued to grow to a multi-5-figure business.

It has been an incredible personal journey, to realise what Hind stands for, reminding me why I show-up everyday.

CORE

POSITION

PLAN

PLAY

From trying to do it all (wholesale, online store & art festivals) to taking a decision to focus on her zone of genius and what she enjoys. Therefore completely stopping wholesale.

So are you a conscious product entrepreneur?

This brand mentorship is for you if:

Your Investment

Spots are limited to allow me to give my clients my full dedicated attention.

POSITION FOR GROWTH

ACTIVATE FOR GROWTH

customer-centric gameplan

sign me up